After the market leader Bharti Airtel's surprise move to slash rates of its 3G services, Aditya Birla group company idea Cellular these days brought down its 3G tariffs by up to 70 percent.The company decided to cut 3G tariffs to widen the new-age offering by creating it accessible to one to at least one to 1 and all and every one, it said during a statement here. Under the new set up, Idea's pre-paid and post-paid customers will pay 3 paise for 10KB of data, a discount of 70percent from the earlier levels of 10paise, it said.
According to the statement, Idea's 3G services are offered in 3,207 cities across the country and it has 2 .7 million active users with an average usage of 330 MB per month. Additionally, to cater to different consumer segments, idea has launched its new pricing in sachet packs, regular packs and unlimited packs, it said. the lowest of the sachets will be sold for Rs 10and offer 30 minutes of high speed internet surfing on 3G enabled handsets. The move by idea comes withi a week of a similar announcement made created by the largest mobile operator Airtel which cut tariffs by up to {70|seventy} per cent.
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