LG is puffing out its chest these days with the announcement that its Optimus L smartphones have passed ten million units in sales. The devices enclosed within the Optimus L series square measure the Optimus L3, Optimus L5, Optimus L7 and therefore the newer Optimus L9. Screen sizes for the device vary from three.2 inches to four.7 inches, thus LG is striking all completely different segments of the market
LG cites its completely different style ideas for an outsized a part of its success. LG says that its phone styles break the mould, and shoppers square measure drawn to such style. Clearly, this is often atiny low dig at the competition, that LG apparently feels build phones that square measure too similar. Dr. Jong-seok Park, President and corporate executive of LG Mobile Communications Company, says that “while alternative makers square measure putt all their eggs into a one-size-fits-all phone, our strategy is to develop mobile merchandise for all sorts of shoppers per their individual desires and lifestyles.”
It’s onerous to argue with the results, as ten million devices from one line is not any tiny effort. Diversifying has actually puzzled out LG, as they need phones for all differing types of shoppers. to not mention the actual fact that LG makes the Nexus four, that could be a device carriers and Google cannot confine stock.
LG’s Optimus L series of phones square measure obtainable in fifty completely different markets nationwide, which nearly actually helped LG get that top range of units oversubscribed. LG conjointly cites 5 specific style components that it thinks have attracted users to its phone. per LG, these square measure “Modern sq. vogue for a cushty grip, Floating Mass Technology for a slimmer look, Seamless Layout for a additional intuitive arrangement of keys, harmonious style distinction utilizing bronze accents and aesthetical Slim form.”
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