Nikon India Going to increase prices

Nikon India could also be forced to extend costs of its cameras, if there's no abatement within the fall of the rupee, Nikon India Managing Director Hiroshi Takashina said.
“The rupee fall has impacted our profitability onerous. the matter is sort of serious for us. we tend to hope that the Indian government will one thing to contain the autumn. Otherwise, we are going to have to be compelled to increase costs,” he said.
Nikon India may be a one hundred per cent subsidiary of Nikon Corporation. It distributes, markets and services the whole vary of Nikon imaging merchandise, NIKKOR lenses. It conjointly services industrial
merchandise, as well as microscopes and technical measuring instruments, The digital single lens reflex vary has ten models with costs starting from Rs.32,950 to Rs.5.25 lakh whereas the COOLPIX compact vary with nineteen models has worth points from Rs.4,990 to Rs.23,950 . the corporate imports these merchandise from the facilities at Japan, China and Thailand.

Launch

Mr. Takashina was here to launch the DX format D3200 camera. He said that this product would facilitate strengthen the company's position because the market leader within the DSLR phase where it had a fifty five per cent share.

To an issue, he said that the corporate was targeting to extend its gift one.5 per cent contribution to the parent company's turnover five|to five} per cent by 2015. An assembly unit was additionally an opportunity, if the market expanded sufficiently, he added.

Nobuaki Sasagaki, Nikon Corporation General Manager, promoting department, imaging company, said that newer product were being planned.

In India, the demand for DSLR is one.7 lakh units, that is predicted to extend to two.5 lakh this fiscal. “We expect to take care of our market share this year, too,” Mr. Takashina said.

He said that whereas the corporate had slipped on its turnover target last fiscal (due to issues with provides from Thailand that was affected attributable to the floods), it hoped to succeed in the Rs.1,200 crore target set for this fiscal.